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May 16, 2013
By: KERRY PIANOFORTE
Editor, Coatings World
BehrPro, the Professional Products and Services Group of Behr Process Corporation, a supplier of architectural paint and exterior wood care products, announced the start of the BehrPro Experience Tour, its third annual mobile tour across the U.S. The tour will showcase the company’s latest products and services designed to help local professional painters, contractors, remodelers and property managers build better businesses. This year’s tour is traveling—for a total of 18 weeks—to The Home Depot stores across the country, popular industry trade shows and select customer appreciation events. The tour will help educate customers about the KILZ and Behr brand products and BehrPro services available to the professional marketplace through a series of hands-on product demonstrations and access to local BehrPro sales representatives. To further give back to the professional community and support the growth of local businesses, BehrPro is sponsoring the BehrPro Experience 2013 Sweepstakes, in which eligible participants have a chance to win one of two custom paint trailers equipped with trade tools and having an approximate retail value of $12,000. Participants can enter at tour stops or online. Additionally, one lucky attendee at each tour stop will take home an iPad mini—the perfect business tool for a professional on-the-go. “As we take to the road for our third BehrPro Experience Tour, we’re focused on connecting directly with our customers and learning about their projects, while sharing tips, insights and information on the breadth of products and services available from Behr. The mission behind our tour is to empower today’s pros to be more successful and profitable by sharing our latest innovations and services,” said Colin Jaffe, senior vice president operations for Behr Process Corporation. “Featured on the tour will be our newly introduced, top-of-the-line Behr Marquee Exterior Paint and Primer product, where demonstrations will showcase the product’s dirt resistance, durability, UV protection and early rain resistance.”
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